Why Does Your Business Need a Website?
Increased business value and trust
If you either don’t have a website, or you have one that is poorly done, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
A study done at Stanford University found that 75% of potential customers judge the credibility of your business based on the design of your website.
Another study by ResearchGate showed that 94% of people say that businesses with a well designed website are more trustworthy.
The name is in the email
By having a website you can have a professional email address with your business name. It’s so much more professional, it’s easier to remember and every time you, or a referral, gives it out they are saying your company name.
I know you probably love your firstname.lastname@example.org email address, but it doesn’t look very professional and it doesn’t really resonate with customers.
Access to more customers
There are billions of people on the internet every day, and nearly all of them have either contacted a company they found online or made an online purchase within the past 12 months.
Also, any new customer is most likely going to start their search for a business like yours on the internet. So by not having a website, you’re pretty much cutting out a big piece of pie.
The internet never closes
Having a well designed and attractive website is a 24 hour brochure that advertises your business. Your potential customers can easily find out your location, your business hours and get information about your products or services.
If you get most of your business through networking and personal connections, then you can be certain that any potential new client will check out your website first.
Communication with customers
Customers feel confident doing business with a company that is there for them. With a website, your business is always open to customers through your contact forms or by giving them the information they need to get into contact with you.
An added feature is to have either a blog or a news and update section on your website. These types of additions are a great way to keep your customers up-to-date on your newest offers, products, promotions, events, photos, changes in hours or any other content they may need to know.
Better Customer support
You can greatly reduce the time and cost of customer support by simply having a detailed FAQ on your website.
I can think of about 5 companies off the top of my head that streamline their customer service straight from their website.
The internet is a part of our lives. And for people born after the late 1970’s, it’s the first place to look when trying to find a business. Make sure you look good when they find you.